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Strategy

Strategy

From U.S. to global, messaging to creative, I've built out strategies for clients large and small. 

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Integrated comms + brand strategy

Managed global integrated brand communications strategy for Reebok Classics, and worked closely with the larger team to plan global FW18 and SS19 brand campaigns. 

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Brand positioning + messaging strategy

Conducted research, focus groups, and internal and external stakeholder interviews to produce an updated brand positioning and messaging strategy for the world's largest beer company. 

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Content + creative strategy

Planned and executed recipe development and social-first content strategy for summer product launch.