From U.S. to global, messaging to creative, I've built out strategies for clients large and small.
Integrated comms + brand strategy
Managed global integrated brand communications strategy for Reebok Classics, and worked closely with the larger team to plan global FW18 and SS19 brand campaigns.
Brand positioning + messaging strategy
Conducted research, focus groups, and internal and external stakeholder interviews to produce an updated brand positioning and messaging strategy for the world's largest beer company.
Content + creative strategy
Planned and executed recipe development and social-first content strategy for summer product launch.