featured PROJECTS
Helping Times readers understand the world, just by listening.
New York Times Audio
We built a new app for audio journalism designed to help Times readers understand the world, just by listening. But there was just one problem: how do we build a new listening habit and actually get them to download? We launched NYT Audio and beta alongside The Times’ first audio brand campaign, building YoY listenership by 25% and surpassing our sign-up goal by 5x.
File under: brand marketing, product marketing, GTM strategy, integrated comms strategy.
Building a new digital publication for Tulsa, from the ground up.
The Pickup by This Land Press
Root Tulsa had operated as an events website for years, but focus grouping revealed deep brand equity, and a desire for more editorial coverage for the city. After a thorough brand strategy sprint, we flipped and sold the concept into The Pickup, a new digital culture publication covering Tulsa from the ground up.
File under: brand planning and strategy, editorial and creative direction, go-to-market, M&A.
Fighting the Midwest’ ‘Flyover Food’ mentality, one bite at a time.
The Big Bite Food Festival
Tulsa wasn’t seen as a culinary destination, but the state had more hidden gems and restaurant upstarts changing that tide than ever before. So we created the state’s newest food festival and culinary media platform to help put Oklahoma eateries and chef talent on the map. Piloted in 2023, fully built out in 2024, and expanded in 2025, the festival is beloved by locals and visitors alike.
File under: Concept and creative direction, brand identity build out, integrated marketing.
A campaign celebrating love stories, big and small.
The Modern Love Podcast
Modern Love is a print series, a podcast, and now a television show capturing love and all its complexity - the connection, the nuance, and everything in between. To celebrate the arrival of its newest season, we created a multi-platform campaign celebrating the connections between us (and even won some lovely awards for it).
Fil under: breakthrough integrated marketing, 360 planning, multi-media advertising.
Helping the OG luxury fashion disruptor write its next chapter.
A Rebrand for Rent the Runway
They created the fashion rental category, but crowding from new competitors called for a reinvention. We developed a new brand strategy and story for Rent The Runway that could spark an updated visual system and brand campaign, and take this icon into its next era.
File under: Brand and audience strategy, brief development, internal brainstorming and facilitation.
Launching a new music festival for Tulsa’s biggest weekend of the year.
Flywheel Presents: Big Ride
On the first weekend of every June, Tulsa’s streets flood with locals and visitors celebrating the Tulsa Tough cycling festival. But Saturday’s events were missing a punctuation mark, so we launched the homegrown Big Ride music festival, giving everyone a new way to sit back, relax, and enjoy the ride.
File under: high-impact marketing, city takeovers, 360 activations, PR and comms.